
How can your business bring you business so that you can increase your business with direct profits?
I had a random thought one day when analyzing affiliate programs (or programs that pay their referrals through commissions). Many businesses start referral programs because they are looking to increase their profits through more marketing. They leave this into the hands of 3rd parties, which they pay through commissions.

I then had a separate thought that hypothesized why Google bought Youtube. If you put the concept of “making your business bring you business” it makes sense that Google would invest in such a site.

Google Adsense: This program consists of text based ads. Every time a user clicks on an ad, the webmaster gets paid by the advertiser. Of course, Google takes a % of the profits for being the bridge between the advertisers and webmasters.
A huge percentage of webmasters on the internet use Adsense revnues as their main income. Some people make tens and hundred thousands of dollars a day from such a program.
Keeping this in mind, why wouldn’t Google want to be one of those webmasters gathering daily large earnings? This is where Youtube comes in. Since it is one of the most visited websites on the internet, it has a great potential for gaining a lot of clicks from it’s users. So, of course Google would enroll Youtube into the Adsense program.
A smart business move: in turn, Google becomes one of those high profiting webmasters (under Youtube), but they are directly profiting from the advertisers because they do not need to pay commissions to third party webmasters. This is how their business (Youtube) is bringing profits to their own business (Adsense).

Putting this concept into practice
Imagine offering someone a commission each time they bring you business. Your profit would be project quote - % commission = your profit. Now, imagine if you were the person who brought in the commission to yourself. What are they doing different to bring in new business to yourself? If they brought business to you through their design blog, why not start your own design blog to promote your own work?
Another way this concept can be taken would be to start a business that requires the use of your own skills. An example would be a clothing line… if you are a graphic designer and can design the graphics for a clothing line, you are saving your business money because you are essentially hiring yourself to do your own work.
Food for thought!