At the surface level, you can notice that each blog advertises another blog in a one way direction, there are not benefits that are directly reciprocated. However, when looking at the network as a whole ecosystem, they are all connected to each other. As one blog benefits, the whole networking flourishes as well.

Keeping the network connection indirect is impacting to:

1) SEO (search engine optimization): it allows the maximum potential for SEO. When links are reciprocating, search engines usually lower the value of the link because they are not viewed as organic (since it may be a link exchange).

2) User Traffic: this also allows visitors to shuffle along the blog network, spreading the users and traffic across the network in a controlled maze. If the relationship were simply between two blogs, the benefits would only be exclusively exchanged amongst them.

Acquiring a large blog network leads to several benefits for your dominant and secondary businesses. How can you intertwine all of your projects so that they can form a network of symbiosis relationships?

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